The Interdependent Relationship between Balanced Scorecard (BSC) and Strategic Planning: The Case of Saudi Telecommunication Company (STC)

Abstract

The major objective of this paper is to recognize how the interdependent relationship between the Balanced Scorecard (BSC) and strategic planning process works in Saudi Telecommunication Company (STC). This study is exploratory as it gives a comprehensive overview on the telecommunication sector in Saudi Arabia and on a success story in the telecommunication industry in the Kingdom. The study indicates the role of executing the BSC as a wide-ranging performance evaluation system in formulating a strategic planning process which leads to involving the BSC in the strategic programs. In contrast, the study also investigates the vital role of strategic planning process in attaining BSC through describing the mission and vision of the company with the aim of setting the objectives that lead to deploying the key performance indicators (KPIs). This paper relies on the case study method that will be applied in the STC in Saudi Arabia in common with exploratory studies.