University of Bahrain
Scientific Journals

Browsing Preprint by Subject "RFM, RFM-T, Time, K-Means algorithm, Customer segmentation."

Browsing Preprint by Subject "RFM, RFM-T, Time, K-Means algorithm, Customer segmentation."

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  • Dewi Rana, Astrid; Chloe Milano Hadisantoso, Quezvanya; Suganda Girsang, Abba (2024-05-09)
    In the dynamic landscape of business, understanding and identifying customers are paramount for effective marketing strategies. This study delves into the realm of customer segmentation, a crucial component of robust ...

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