The Role of Visual Sports Media in Promoting Sportsmanship and Reducing Intolerance & Violence in Stadiums

Abstract

This study aimed to investigate the role of visual sports media in promoting sportsmanship and reducing intolerance & violence in stadiums. It also aimed to examine how it was affected by the variables of study sample. To achieve the study objectives, the descriptive research approach was used. Data were collected using an electronically questionnaire that distributed among (220( participants. They were (116( players, (40( administrators, (30( coaches, (24( rulers, and (10( media sportscasters. Data were electronically collected using a questionnaire, which included two parts: role of visual sports media in promoting sportsmanship, and role of visual sports media in reducing intolerance & violence in stadiums. The study results indicated that sport media was highly promoting sportsmanship respected by the study sample and this could be positively exploited in increasing the sport awareness. The study results also showed that sport media could play crucial role in reducing intolerance & violence in stadiums. The results also indicated that there were no signifcant differences in the role of visual sports media in promoting sportsmanship due to class of the participants. The results indicated that there were signifcant differences in the role of visual sports media in reducing intolerance & violence in stadiums due to class of the participants. The study recommended that the sport media should improve the programs provided by sport channels to promot sportsmanship and reduce intolerance & violence in stadiums.