Navigating the Software Symphony: A Review of Factors and Strategies for Software Development in Startups

Abstract

In the ever-evolving software industry, startups are catalysts of innovation, propelling transformative changes. Effective software development is pivotal for their success. The aim of the review is to reveal the successive factors, challenges, and strategies underlying software development in startups. We conducted a systematic literature review by developing a classification schema, ranking the selected studies, and analyzing the factors, challenges, and strategies to enhance software development for startups. Only a few studies are dedicated to software development factors; from the primary studies on software startups, successive factors, strategies, and challenges are extracted, categorized, and analyzed. The purpose of the review is to reveal the process of software project management and underline the key factors like Agile, Lean, customer centricity, and design thinking concepts in the software industry, information technology maturity models, and corporate culture. In order for startups to succeed in the shifting world of software development, it is advised that they find ways to overcome difficulties, find success factors, investigate opportunities, and be adaptable to new ideas. This study provides evidence that the ability of a software startup to embrace innovation, adaptability, and technology is vital for long-term growth and sustainability. This comprehensive approach empowers startups to reach excellence in the energetic software industry landscape.