Abstract:
Women entrepreneurs with their creativity come up with new ventures for themselves and for others, thus discovering the answer to many of the firms and business problems. The Asian Developing countries have routed women led Micro Enterprises (MIEs) as an important part for economic growth and can be treated as an important pillar of national economies. They are the highest employment generators and a prospective instrument of poverty mitigation by creating self-employment avenues. The MSEs therefore have been considered as an important basis for the promotion of entrepreneurial potential and product innovation and has tremendous relevance for developing economies like Bahrain. This ongoing study investigated the characteristics of innovation and its influence as a success factor for female entrepreneurs in the Kingdom of Bahrain. It started by presenting an extensive review of literatures in the area of entrepreneurship, particularly focusing on women entrepreneurs. Purposive sampling was used to collect data from small and medium enterprises owned by female entrepreneurs in Bahrain. The study made note of the fact that most of the respondent entrepreneurs (100%) established their own business for the reason that they are creative and want to start their own business with passion and zeal with, a strong linkage between innovation entrepreneurship and personality and psychology of innovator entrepreneurs”. Product and Process innovation did play a very positive part in making the firms successful not only economically but also in building the brand image. From the study it came to be found that forming alliances, partnerships, outsourcing or sub-contracting with different companies have drastically improved sales either through social media webpages or through direct and showroom sales. Women-led micro enterprises, however, need more funding from the Government of Bahrain. Training and Workshops are needed for the women for enhancing and sharpening their skills.
