Browsing 09. Journal of Empirical Research in Accounting & Auditing by Author "Ali, Mohamed Fathy Elshahat"

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The Interdependent Relationship between Balanced Scorecard (BSC) and Strategic Planning: The Case of Saudi Telecommunication Company (STC)

Ali, Mohamed Fathy Elshahat (2014)

The major objective of this paper is to recognize how the interdependent relationship between the Balanced Scorecard (BSC) and strategic planning process works in Saudi Telecommunication Company (STC). This study is ...
A Proposed Model for Applying Customer Profitability Analysis (CPA) in the Pharmaceutical Sector: Evidence from Egypt

Ali, Mohamed Fathy Elshahat (2016-10)

Adopting customer profitability analysis (CPA) helps companies shed light on the profitability of customers or the profitability of customer divisions. The core purpose of this study has been to point out the possibility ...

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