Suitability of the Economic Value Added (EVA) and Traditional Financial Indicators to Measuring the Abnormal Market Returns An Empirical Study of Service companies listed on Amman Stock Exchange

Abstract

The main aim of the study was to assess the suitability of (the economic value added index and the traditional financial indicators) in measuring the Abnormal market returns of the shares of service companies listed on the Amman Stock Exchange. The study was conducted on a sample consisting of (187) observations to which the conditions were applied, during the period (2005-2015). In this study the companies’ data was collected from the annual reports published on the Amman Stock Exchange. Furthermore, a Panel data Approach were used to test the study hypotheses, through both the fixed effects model and the random effects model. The study concluded that traditional financial indicators are more appropriate in measuring Abnormal market returns. The results of the study also showed when retesting the assumptions with the company size being entered as a moderating variable, that there is an improvement in the economic value added index in measuring the Abnormal market returns, with the preference remaining for the traditional financial indicators.