University of Bahrain
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The Effect of Social Media Tools on Accommodation Marketing

Show simple item record TANDOGAN, V.Ugur KUDAY, Murat 2022-01-13T11:25:50Z 2022-01-13T11:25:50Z 2021-12-01
dc.description.abstract The aim of this study is to show the effect of social media tools in the marketing of accommodation services by revealing the purposes and levels of using social media of accommodation businesses and their guests. In this way, it is to create an awareness of the marketing opportunities and advantages that social media will provide to accommodation businesses. For this purpose, social media perceptions of both accommodation businesses and hotel guests were determined. Quantitative research method and survey technique were applied in data collection and analysis. Two separate surveys were used for hotels and for guests. As a result of the application; social media tools contribute to the recognition of businesses and increase their competitiveness; It has been determined that it also affects the decision-making processes of the guests and the dimensions of these processes such as purchasing, interaction, intention, benefiting in hotel selection, benefiting in destination selection and informing. en_US
dc.subject Accomodation Marketing en_US
dc.subject Internet Marketing en_US
dc.subject Social Media Tools en_US
dc.title The Effect of Social Media Tools on Accommodation Marketing en_US
dc.volume Volume 07 en_US
dc.issue Issue 2 en_US
dc.contributor.authorcountry Turkey en_US
dc.contributor.authoraffiliation Adnan Menderes University Tourism Faculty Kusadasi / Turkey en_US
dc.source.title Journal of Islamic Financial Studies en_US

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