dc.contributor.author |
Salehi, Sara |
|
dc.date.accessioned |
2023-05-05T22:51:15Z |
|
dc.date.available |
2023-05-05T22:51:15Z |
|
dc.date.issued |
2023-10-01 |
|
dc.identifier.issn |
2210-142X |
|
dc.identifier.uri |
https://journal.uob.edu.bh:443/handle/123456789/4912 |
|
dc.description.abstract |
Higher education has become a competitive service industry, with a booming number of institutes trying to answer the
increasing demand for university graduates. While students search for the best, universities are working hard to recruit a larger number
of them. It is hardly possible to identify the particular factor(s) that make students select a specific university. Because students
select universities based on multiple factors of different weights, a multicriteria decision-making approach is required. Therefore, as
a first attempt in the literature, this paper has employed Fuzzy TOPSIS to evaluate the performance of universities in implementing
student-recruitment activities based on the selection criteria valued by applicants. Since the available information in such an area is
incomplete, and especially because the higher education industry is people-based, Fuzzy TOPSIS enables both students and higher
education authorities, as well as their marketing managers, to maximize the efficiency of their decisions. The proposed approach
comprises three main steps: i) criteria are listed; ii) linguistic terms are allocated to criteria and alternatives (universities); iii) the fuzzy
TOPSIS approach, represented by a numerical application, is applied. The proposed approach benefits practicality in generating the best
decisions under uncertainty. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
University of Bahrain |
en_US |
dc.subject |
Fuzzy theory; Fuzzy TOPSIS; Multicriteria decision making; Higher Education |
en_US |
dc.title |
A Fuzzy Multicriteria Decision Making Approach in Higher Education |
en_US |
dc.identifier.doi |
http://dx.doi.org/10.12785/ijcds/140189 |
|
dc.volume |
14 |
en_US |
dc.issue |
1 |
en_US |
dc.pagestart |
10159 |
en_US |
dc.pageend |
10168 |
en_US |
dc.contributor.authorcountry |
Cyprus |
en_US |
dc.contributor.authoraffiliation |
Rauf Denktas University |
en_US |
dc.source.title |
International Journal of Computing and Digital Systems |
en_US |
dc.abbreviatedsourcetitle |
IJCDS |
en_US |