Abstract:
Data visualization in campus portals is essential for simplifying complex data into clear and meaningful insights. This
powerful tool allows complex data to be transformed into visually compelling representations, thereby facilitating better decision-making
and increased user engagement. This study employs the Context-Content-Process (CCP) framework in analyzing twenty journal
articles to investigate the impact and potential of data visualization. It particularly focuses on how data visualization enhances user
engagement, clarifies information, and supports decision-making processes in administrative and pedagogical contexts. The findings
of this study show the need for a comprehensive evaluation of data visualization technologies and data analysis methods to further
improve human-computer interfaces. This involves a systematic approach to data management, starting from data collection and storage
to processing and transformation of data into compelling visual narratives within campus portals. These visual narratives can help users
more effectively interpret and utilize the data presented. The insights gained and areas identified for improvement provide valuable
guidance for future research endeavors. These efforts aim to enhance data visualization techniques to foster positive educational
outcomes. By leveraging the knowledge gained from this study, researchers and practitioners can work collaboratively to refine data
visualization practices. This collaboration will empower educational institutions to make data-driven insights more accessible and
understandable. Consequently, these improvements can lead to more informed decision-making and heightened user engagement within
educational settings.