How Important Is An Effective Leader In Creating Business Sustainability? (A Case Study: Unilever P.L.C)

Abstract

The purpose of this paper is to describe the principles of effective leadership and illustrate how an effective leader transforms his company throughout the phases of business sustainability. This paper also elaborates strategies for implementing sustainability and presents a case study that reflects the implementation of those strategies in practice. This paper is prepared using library /literatures based method and case study which are kinds of qualitative research approach. The literatures on leadership and sustainability and the case study used in this paper show us that business sustainability can only be achieved through effective leadership. The paper also finds that effective leaders can be developed by embedding the seven principles of effective leadership into personality of the company's leaders through effective leadership development program. This paper links the leadership field of the study into the sustainability field of the study. This paper expects to benefit the company's stakeholders in the sense that it is a kind of reminder on the importance of effective leadership in creating business sustainability. This paper also can be used as a reference for future researches in the area of leadership and sustainability.