Quality of the Performance Appraisal System for Faculty Members and its Impact on the Strategies Pursued by the University to Achieve Competitive Advantage: An Applied Study on the Universities in the Kingdom of Saudi Arabia

Abstract

The current study aimed to identify the correlation between the quality of the performance appraisal system for faculty members and the strategies used to achieve competitive advantage in Saudi universities. To achieve this aim, researcher used the descriptive approach and constructed a questionnaire as the main tool to collect the necessary data for the study. The study included 160 faculty members from the following universities: (King Faisal, King Saud and King Abdulaziz) in Saudi Arabia. The study results revealed some findings, the most important of which are that the members of the study sample are neutral in their opinions about the performance appraisal system in Saudi universities. The average approvals on the strategies adopted by these universities to achieve competitive advantage in educational services also revealed a difference in their views towards these strategies. The study also showed a statistically significant positive relationship between the variables of the study; the system of evaluating the performance of the faculty member, and the advantage of the development of education, which indicates the impact of the quality of the system of evaluating the performance of faculty members on the strategies that the university aspires to achieve competitive advantage.